Safety Stuff

Since pretty much day one, we made the conscious decision to empower people with knowledge, not just guide them. We accomplish this in various ways. For example, we seize upon teachable moments on trail and at the crag, whenever it makes sense — and of course if our guests are open to it. We also, as you know, offer numerous educational classes. And this practice also reaches into our marketing efforts.

So What’s this Stuff About?

Introducing our “Safety Stuff” campaign. All throughout the Mt Washington Valley (and beyond) you will find our Safety Stuff pamphlets and posters. The pamphlets in particular can be found in most hotels, restaurants, coffee shops, sporting goods dealers like EMS, REI, Ragged Mountain Equipment, and even clothing outfitters like LL Bean, Eddie Bauer, etc. Places where “Hikers and Other Mountain Enthusiasts” are bound to see them.

This on-going campaign costs us a fair chunk of change up-front — and there are on-going costs for distribution — but we feel this is money well spent as it not only gets our name out there in a less intrusive way, but it genuinely helps visitors in the White Mountain National Forest in New Hampshire and Maine.

What Stuff’s Covered?

The myriad topics covered in these simple but effective tri-fold pamphlets include Resources information, Seasonal Safety tips, lists of Stuff to Know, Stuff to Bring,” “Stuff to Wear,” and of course, “Other Stuff.” While it’s not an end-all, be-all data source, it is still a font of valuable and essential information. To explore the content of these pamphlets, you may pick one up locally or click on the thumbnails below to see larger, readable imagery right now (though please ignore the typos if you find them).

Want to Help Spread this Stuff?

If you love this idea, you can help. Just contact us to request some of these pamphlets to distribute through your local business or organization. We also have posters available in two sizes: 8.5×11″ and 11×17″ (while supplies last — the posters are more limited and might not be re-printed). There is no charge for these materials. Help and you’ll get a thank you from us while also helping others!